Akatherm/ Sanit partners with Fast Flow to strengthen its global position in Specialist Drainage & Sanitary Systems

Fast Flow Group has entered into strategic alliances with Akatherm/ Sanit. Through this alliance, Akatherm/Sanit and Fast Flow will now integrate the core competency in their respective fields and strengthen the global business in the field of specialist drainage and sanitary system together.

“We believe this move will benefit our businesses with the strategic exposure of our brands and expansion of our business into the different geographical markets. Most importantly, this alliances secure the business interest of all parties moving towards a common goal.” says Colin Thoms, CEO of Fast Flow Group.

Akatherm/ Sanit and Fast Flow Group agree that the mutual resources are shared and implemented in Asia under the Fast Flow brand. Akatherm/ Sanit shall focus its effort in developing this business alliance in Europe and its brand shall be marketed through Fast Flow in Asia Pacific.

“Our businesses have always been quite similar in terms of serving the same industry and clientele. Akatherm/ Sanit’s strength has always been in the development of quality products that suits the various markets while Fast Flow has been technically strong in their field of rainwater management business, especially in Asia. We believe we will benefit from these shared synergies, bringing this business alliance to new heights.” says Rob Melk, Aliaxis Subdivision Director responsible for Akatherm/ Sanit.

About Akatherm/ Sanit

Akatherm BV is focussing on specialist drainage systems for both DWV and Rainwater applications in the commercial and industrial building sector. Sanit develops and manufactures sanitary systems like flushing systems, waste & trap solutions, etc.. Both Akatherm and Sanit have an international distribution network and are brands of the Aliaxis Group. The Aliaxis Group is a a leading global manufacturer and supplier of primarily plastic fluid handling systems used in the construction sector.

www.akatherm.com

www.sanit.de

Aliaxis – Together we go further

About Fast Flow Group

Fast Flow Group has been the leading rainwater specialist in Asia Pacific, with successful track records for more than 20,000,000sqm of roof area drained across the region.

www.fastflowgroup.com

…the art of roof drainage

For more information please contact:

Akatherm Communications: info@akatherm.nl

Fast Flow Communications: communications@fastflowgroup.com

No Will, No Change, No Brand

In October 2009, Fast Flow’s board of directors and regional managers agreed that the time was right for change. Although Fast Flow has provided drainage systems for more than 20 million square meters of roof area throughout Asia, it has reached its limits. Without a true purpose, systemisation and compliance, the company would never be able to scale itself to solve more and more drainage problems.

“It is no longer acceptable to disregard the systems in place. Let’s get together and make this change possible.” – FFRGM2009, Singapore

Moving Forward with ‘Panache’

Following months of full-scale research with the clients, partners and employees, Fast Flow redefined the true purpose of the company. It exists to “resolve tomorrow’s drainage challenge through art and science”.

A fresh logo developed by Consulus, a brand consultancy firm, breathed new life to the brand. The evolution of its logo depicts the company’s commitment to its purpose.

The Fast Flow logo font is italic to represent the fast motion of water and bold to show the strength of not only Fast Flow’s drainage systems but also the organisation.

The green ‘panache’ reflects the creativity and dynamism of Fast Flow’s work. The panache was chosen because the shape can be formed into multiple iterations and because the word itself represents boldness and leadership. Its colour affirms the company’s commitment to green innovation in drainage technology.

The evolution of Fast Flow’s brand identity tells the story of how the company has gone beyond roof drainage, diversifying its products, systems and technology to solve tomorrow’s drainage problems.

However, the refreshing of its identity doesn’t stop at a new logo. It’s an ongoing process that includes organisational restructuring, mindset reconditioning, people development and operation systemisation. These steps were designed to ensure that Fast Flow will be able to live out its purpose and deliver its promise to its clients.

The CEO and all regional managers came together to unveil Fast Flow’s new corporate identity on 10 November 2010 at Tanglin Club, Singapore. They shared the new brand elements and core values, as well as the business reasons behind the rebranding.